Residential Environmental Branding
I led the comprehensive experiential branding for this 327-unit, LEED Silver development by Brookfield Properties. My role involved translating the Tallulah identity into a physical signage system, managing the project from initial concept through final fabrication drawings. I coordinated the primary exterior architectural branding with a technical interior wayfinding package including ADA compliant tactile signage to ensure a consistent brand experience throughout the five-story complex.
The following primary exterior branding was designed to establish the building's identity within the urban landscape.
Interior Wayfinding & Programming
For the interior phase, I led the strategic programming and technical development of the wayfinding system for all residential units and amenity spaces. This involved creating a detailed sign type and count matrix to manage the production and installation logic. My role included developing precise location plans to facilitate logical user flow and ADA compliance throughout the facility.
I designed the technical specifications for a variety of interior signs, including unit IDs, amenity wayfinding, and emergency evacuation mapping. The package was engineered to balance aesthetics with strict compliance, incorporating Grade II braille and specific mounting elevations to meet all ADA standards.
Project completed at Younts Design Inc.
